the hidden value of coworking

thomas boston brandersone of the things i like most about coworking is how we all become a small part of each other's business. not in the sense of working together on specific projects (though that sometimes can happen), but in being each other's sanity checks, idea generators, expert gurus, and occasional psychotherapists. we share each other's struggles, share more than a few giggles, and savor in one another's success.

although coworking at the zen bungalow is done on a small scale , we have our fair share of talented and accomplished professionals. today i've chosen to highlight one of our original members to illustrate some of the more powerful (but hidden) benefits to coworking.

the back drop

thomas | boston helps business owners and marketers establish engaging and sustainable whole brands. i first met its owner, tom lanen, a little over 15 years ago when our children attended the same day care. tom is the epitome of a marketing guru -- a master in the art of focusing and amplifying the essence of a business so that it stands above the crowd.

tom's not old, but he's been around the block a few times. he's helped build and focus brands for big names such as boston edison (now nstar), boston whaler, lexis-nexis, thermo scientific and velcro. and he's done his share of amazing things for small brands too (like andrew abu realtors, long life farm and quebrada baking company).

shortly after joining our community at the bungalow, tom was hired to direct the re-branding of pacific resources benefits. two partners on the executive team were buying out the founder, and re-branding the business in a way that reflected its expertise, capabilities, and track record was long overdue.

tom assembled his team of top-notch professionals to partner with him and began to do his thing. it was a privilege to capture glimpses into his process. he does for branding what we do for business -- create simplicity out of complexity. and it ain't easy.

the take away

when you share a work environment you also share other things. your excitement. your frustrations. your doubts. your concerns. we turn to each other for perspective and feedback. we interact. it's what humans do.

these fleeting but consistent interactions are incredibly educational. through tom i've learned about aspects of brand strategy my untrained eye never consciously recognized. i've learned how their meaning gets communicated on such an instinctive level that we have no choice but to react to it. you don't learn these kinds of things in a classroom. and you don't even learn them when you hire folks like tom, either. they're all hidden in the process.

tom's daily "lessons" help me think more clearly about the re-definition of my own company's branding. they've also positively influenced my work with clients. and tom isn't the only person giving lessons.

though others at the bungalow may not be able to articulate the kind of learning process that goes on here, i've no doubt they recognize the impact. it's just one of many hidden values to coworking. just one of many that can have a tremendous impact on any small business. coworkers unite! here's to our success!

jack speranza is president and founder of main street ventures, a technology geek, an attorney (shhh), and "zen master" at the bungalow. for 15 years he's helped companies grow faster, for less money and with fewer mistakes. he's had long stints in corporate america and the world of investor-funded startups, but small business is his passion.

common traps for the unwary :: contractor vs. employee

one of the first and most critical needs both start-ups and small businesses confront is -- the simple need to have people around in order to get things done.

hiring your first employee is a major milestone. upon arriving at this point, the business owner's angst is justifiably on the practical (such as wondering how to go about finding qualified candidates. or questioning what skills, traits and characteristics are really needed to make the person successful) while these considerations are critical, they can often overshadow less immediate concerns.

you'd do good to ask "what less immediate concerns?" hiring an employee also means preparing to manage quite a bit of additional overhead (both in terms of time and and in terms of expense). among these are ::

  • acquiring and paying for workers compensation insurance
  • complying with payroll reporting laws
  • making regular payroll tax payments
  • exposing owners to personal liability (including jail time) for lack of compliance with a variety of employment-related laws
  • in massachusetts, complying with data protection laws and establishing written information security plans
  • the list goes on
the trap

once aware of the extent of the additional overhead triggered by hiring an employee, many owners panic. they need the help, but figure it will cost more to hire somebody than what they get in return. so they throw caution to the wind and decide to hire the help they need as "independent contractors."

though businesses everywhere need to carefully consider this choice, it's especially important for business owners in massachusetts. several years ago our state enacted strict legislation that now presumes every person a business hires is an employee unless ::

  • the individual is free from the hiring company's control and direction in the performance of their services (both in contract and in fact)
  • the service is outside the usual course of the business of the hiring company (in other words, the service must be incidental to the business of the employer and not a necessary part of it)
  • the individual is regularly engaged in an independently established trade, occupation, profession or business for which he / she was hired to perform

if the person hired doesn't meet each one of these 3 criteria, the hiring company will be guilty of "misclassification" once it then violates one or more laws identified in the statute (which it inevitably must). these include wage and hour laws; minimum wage and overtime laws; law requiring the maintenance of accurate payroll records, failure to withholding and deposit payroll taxes, and failure to provide worker’s compensation insurance, among others.

why it's a problem

people who own all or part of a business, and sometimes those who simply serve in a management capacity, ultimately bear personal responsibility for assuring a company's compliance with various laws. ignorance of the law or of the actions of others is no excuse.

authorities can, have and and will impose substantial civil and criminal penalties who disregard their responsibilities in this arena. moreover, in many situations the contractors / employees are also empowered to file their own lawsuits to recover treble damages, attorneys’ fees and costs.

and lest you're breathing a sigh of relief right now because your business is not in massachusetts, you're far from off the hook. in fact, this recent inc magazine article reflects just how fraught employment law can be for everyone.

the solution

the dilemma owners face when hiring their first employee is very real. it's often true that hiring an employee will actually cost more than the value they can bring to the table. there are potential solutions, however, that will serve you better in the end than simply saying "damn the torpedoes, full steam ahead!"

  • identify all aspects of the work you want handled. identify significant portions that can legitimately be described as outside your "usual course of business." focus only on these activities when framing your search, and ultimately hiring, a true independent contractor
  • carefully choose your words in every communications about your search. you neither want to exercise control or direction in how the work gets done nor do you want to communicate about the role in a way that's subject to a different interpretation
  • it goes without saying that you better have a solid contract in place when you make that hire... for your own good, don't just use a generic agreement found on the internet. yes, they're free, and you get exactly what you pay for.

so if you're a ZENLegal client, here's our reminder :: engage your attorney in this process. it doesn't cost extra, and with his or her assistance you can more comfortably forge a path to getting what you need without putting yourself at undue risk.

and if you're not a ZENLegal client... well, why not?

jack speranza is an attorney, small business owner and principal of main street ventures. for 15 years he has helped his companies and his clients strike the right balance between risk and reward by weaving good business, good technology and good law into new services and operations.

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