One benefit to all this snow (at least 60" and counting) is the opportunity to ponder many things while dealing with the white stuff (a/k/a shoveling). In true Zen spirit, I've decided to label these my froZEN musings...
The most important question we answer for clients is pretty straightforward :: what does your business need to do today in order to achieve growth & profitability tomorrow? Most owners think they know the answer to this question. So do many employees. Each of their perspectives, however, are filtered through their personal beliefs and preconceptions. Our first job is to help businesses identify their unfiltered reality.
The process we follow to define an organization's unfiltered reality is our proverbial "secret sauce." My froZEN musings, however, resulted in eight questions that we're now going to ask clients to answer each month. Do the same, and you'll be positioning yourself down a path of growth & profitability (though you may not get there as directly or as fast without our "secret sauce") ::
Any others you'd like to add? (perhaps my brain was simply froZEN after 8 questions...) Would love to hear your thoughts...
a capacity crowd for today's lunchtime office hours... fellow zenster tom lanen, brand storyteller, held our attention by providing an excellent overview on the essential elements of a good brand, and how his company has helped many businesses become more profitable by re-focusing on what matters most.
the icing on the cake (so to speak), were the wonderful shortbread cookies provided by quebrada baking (tom's client)... not only were they "fresh, fresh, fresh," but also among some of the most decadently delicious desserts ever to pass these lips. too bad all of the main street mentors don't have clients with such tasty treats... (does anyone out there work with lamborghini? if so, we need to talk...)
does your business have any employees besides yourself? if so, you should plan on joining us for next month's lunchtime office hours. pattie sinacole of first beacon group will demystify the "alphabet soup" of regulations around employment. more info and registration is available on-line at :: http://msv.eventbrite.com