why we get up in the morning

we love small business. whether it’s the retail shop on main street, the lawyer across the street, the widget manufacturer in the industrial park, or even the internet business with offices in a renovated mill, they all share something in common — their owners are our friends & neighbors. their owners are truly connected to their local communities in ways no large company can ever match.

it’s tough being a small business. in working with a wide variety of small businesses over the years, we discovered our greatest successes were achieved when we focused on 3 core values :: affordability, simplicity & results.

the first is obvious. so is the last. ironically, it’s the concept of simplicity that’s hardest to articulate. it’s also the value that connects our brand to ZEN, and is the real power behind our services.

applying ZEN sensibilities to business means we stop settling for what’s simplistic and start achieving by creating simplicity. here’s the difference ::

simplicity articulates the essence. simplistic merely touches the surface.
 
simplicity is profound yet uncomplicated. simplistic is naïve and unsophisticated.
 
simplicity fully examines & understands complexity. simplistic totally disregards it.
 
simple solutions are challenging to develop but highly effective. simplistic “solutions” are easily crafted but largely ineffective.
 
all businesses can be mastered through elegant simplicity. no business will sustain growth through simplistic superficiality.
 
(inspired by the writings of Msgr. Walter Niebrzydowski)

ZENBungalow, ZENCubate, & ZENLegal all deliver the power of simplicity to small business owners. hop on board with one of our offerings and experience this power for yourself!